“I Am The Lord Thy God.”

It’s a simple rule really, but Netflix seems adamant about relinquishing reason and judgement to the Algorithm.

Too many choices cripple our decision making. We double guess ourselves and when we make the decision it’s the Michael Bay “movie” starring Ryan Reynolds as Deadpool. We messed up again. It’s gambling, but instead of money, it’s time which, for the living, is precious. 

This crippling effect of too many choices in life has clearly not eluded Netflix, who have ceded all conscious decisions to their Algorithm. Yes, Netflix’s Algorithm guides and influences the many bad decisions we as a human race make everyday. From bathroom breaks, constant prodding to see if you are alive and paying their bills, swiping left instead of right on Tinder, stalking exes successfully for at least 3 seasons, sleeping with exes because it’s called Netflix and chill, not knowing how long your ex will stay because they don’t tell you when they’re leaving and it comes as a surprise when they do, then you develop trust issues and paranoia and then finally, you learn how to commit murder and get away with it. A day in a life of making a murderer courtesy of Netflix’s Algorithm decisions.   

Oh yes the Algorithm knows a lot. But the purpose of its existence? To help make good films. It’s the Algorithm’s very own paradox.  It will literally blow up if you ask it what a good movie is and why it doesn’t make them. 

Blockbuster fell partly because of its reliance on its own data deity that insisted people preferred going to the store rather than viewing online; like the Greek gods of old and the Greek economy of now, it died. Now like its predecessors, Netflix foregoes reason builds a god made with assumptions, biases an idol or worship that stands above Blockbuster’s, its own data, its own god, their own Almighty Algorithm.   



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